Organizational Resources > Communications

Communications Competencies

The International Association of Business Communicators (IABC) divides the communications competencies into three categories: communication skills, management skills and knowledge skills.

by Diane Ell Communications Manager, SaskCulture

In this Section

The Communication Plan Determining Goals and Objectives Defining Key Messages Defining Target Audiences Project Management for Communications Areas of Communication Strategy Communication Tools Evaluation of Communications Communications Competencies Managing the Non-Profit Communications Function Anti-Spam Legislation

Communication competencies refer to the mix of skills, knowledge and experience that is needed to work in the areas of communication. Whether you are working directly in a communication position, or are supporting the area of communications, there are certain skills and abilities that will assist in achieving successful communication outcomes. The International Association of Business Communicators (IABC) divides the communications competencies into three categories: communication skills, management skills and knowledge skills.

Communication Skills

Writing and Editing
Research
Presentations and Public Speaking
Graphic Design
Publication Production
Web site and Social Media
Advertising

Management Skills

Ethics
Communication Planning
Crisis Communication
Publication Management
Database and Distribution
Project Tracking
Time Management
Vendor Management
Budgeting
Staffing

Knowledge Skills

Marketing & Communication
Corporate Reputation - Brand management
Internal Communication - Employee Communication
Public Relations - Media relations, Issue management, Crisis communication, community relations, investor relations, government relations, labour relations
Consulting

When developing job descriptions or looking for consultants, organizations can keep these competencies in mind.